Even though the technological innovations of the past decade have changed the way we do business, socialise, interact and communicate…people still share the same goals in life and give importance to the same things. We still look to start relationships, settle down and have families…work hard to graduate in order to pursue a desired career and save money to buy a loved one a special gift that means something today and for years to come.

In giving a gift we look to express many different emotions….love, affection, gratitude, passion, friendship…and it is right and fitting that we should want to give gifts that are as timeless as the emotions themselves that we wish to convey.

Name Necklaces are stunningly understated items of jewellery that are a must have for all girls’ jewellery boxes, especially as more and more celebrities chose to wear their name in silver or gold as their feature jewellery piece. Many people give name necklaces at birthdays or Christmas, however there is an ever increasing trend of giving name necklaces to celebrate all kinds of events, such as Graduation, Christenings and naming ceremonies, Weddings (especially for bridesmaids and flower girls) and even just to say ‘I love you’ to a mother, grandmother, aunt, cousin, partner or friend.

The giving of a Name Necklace is a beautifully individual and personal gift that is timeless and will remain a loved possession for decades to come. Technology can throw as many ‘Aps’ as it wants at us…but the Name Necklace will be the last gift standing.

It used to be that if you wanted to buck against this trend and show a degree of non conformity then you had to search high and low for those garments which were plain and unadorned, but there is a movement within the jewellery industry which is allowing expressive girls who reject the uniformity of brands and instead harness their own personal branding, showing their true fiesty individualism: name jewellery.  Name rings and signet rings are becoming more common place, as are charm bracelets with initialing and earrings adorned with the name of the wearer.  Name necklaces too have become increasingly popular showing this trend to move away from using somebody else’s brand name to raise your own profile to relying on that brand that you most want to express, brand you.

The rejection of label branded jewellery in favour of name necklaces and other name jewellery shows an independence which has been lacking in recent fashion trends, and the growing confidence of girls who have decided to wear their own name rather than that of a high street brand is the ultimate way of stating emphatically that you cannot be pigeon-holed into certain stereotypes.  In fact so popular is this movement away from branded fashion to a more individual approach that the wearing of name jewellery and name necklaces seems to appeal to all manner of girls from no matter what their background or interests.  What such a trend will mean for the fashion industry in the future is anybody’s guess, but it could be that almost a decade after the Spice Girls split, girl power and individualism are back on the agenda.

Its not just the TV which attracts name necklace wearing celebrities, however, but big names in the music industry have jumped on the 2010 name necklace trend.  Madge herself has been seen wearing a big “M” necklace whilst Jennifer Lopez, Britney Spears, Gwen Stefani, Siena Miller and Christina Aguilera have all recently been snapped by the paparazzi sporting name necklaces and name pendants.  Even Paris Hilton has a name necklace.

With celebrities leading the way it seems that 2010 is very much the year of the name necklace, and High Street shops will soon be filling the shelves with name necklaces.